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Meet Duke, your AI teammate

All-in-one business app with AIThe business app
with a teammate built in.

Duke answers your customers on WhatsApp day and night, reads your business every morning and works towards your goals. He works inside your apps, as you, and nothing goes out without your say-so.

Building your app is free; you pay when you publish. Or explore a sample business, no sign-up needed.

SmartDuke Home at a gym: Good morning, Megan. 10 things need you today, and Duke prepared each one: a member who asked for a person, 10 messages ready to send and a drafted WhatsApp reply, then today's numbers against last Tuesday

Live demoPulse Fitness Studio, our demo gym: Home, with the day Duke prepared

Duke on dutyHi Jordan, yes: 6:30 pm or 7:15 pm on Thursday. Which suits you?
Booked · Thu 6:30 pm

Goals · checked at 7:00

40 free trials29 of 40Ahead
30 renewals19 of 30Plan waiting

See Duke at work

A minute inside our demo shop.

No mock-ups: the real app, recorded in Kopi & Clay, a live demo home store in Singapore with months of sample data.

  • 1Home: what Duke prepared, and today's sales so far
  • 2WhatsApp answered day and night, and a refund handed to a person
  • 3A custom order Duke filled in from a customer's reply
  • 4Goals, insights, low stock and jobs that run on their own

Live demoRecorded in Kopi & Clay Home Store, our demo shop in Singapore, with sample data. Nothing was sent or changed.

A minute with Duke · no sound

Home, Duke's goals and jobs, WhatsApp on duty, a custom order Duke filled in, Insights, low stock and the assistant, in the live shop demo. Open it yourself: demo-shop.smartduke.app ↗

In every demo

Open it in the morning. Duke has the day ready.

Every live demo opens on Duke’s read of the day: what needs you, what he prepared and how today compares with last week.

SmartDuke Home for Pulse Fitness Studio, Austin: a gym: what needs you today, prepared by Duke

Live demoPulse Fitness Studio, Austin: a gym

You stay in charge

You approve.
Duke does the work.

Every change Duke wants to make starts as a one-sentence preview, worked out on your real data. Nothing changes and nothing goes out until you say yes, or until you’ve switched on a rule that lets him.

  • He sees and does only what the person he works for may
  • Money, deletes, exports and bulk messages always need a person
  • Every step is in the audit log: “AI, approved by Megan Carter at 14:32”

How Duke stays safe

Which leads should I follow up today?
DukeSix leads need a next step. Four follow-ups are late: Benjamin Harris, Victoria Harris, Tyler Rivera and Noah Brooks. Shall I draft a WhatsApp for each?
Yes, and move Noah to Qualified.
Waiting for your approvalMove Noah Brooks from Inquiry to Qualified · 4 WhatsApp drafts readyApproveReview draftsNot now

Your data, yours

Kept apart from every other business. Export all of it as one ZIP whenever you like.

Your brand, your name for Duke

Your logo and colours on your own domain, and your assistant can carry your own name.

Your own AI keys, if you like

Use the AI credits in your plan, or connect your own OpenAI or Anthropic key. Calls on your key don’t use credits.

The apps

The apps Duke works in.

Customers, bookings, memberships, invoices, stock and WhatsApp. Switch on the ones you use, and Duke works inside each of them.

Who it's for

Made for the people who run things.

Trainers, stylists, physios, tutors, shopkeepers and agents: people whose day is spent with customers, not with software. Duke picks up the rest.

Pricing

One monthly plan. Every app, and Duke.

Priced per business, not per person. Plans grow with your team and what Duke takes on.

Plans

from $49 /month

Every business app, Duke the assistant, WhatsApp and email, hosting and updates.

Pay yearly

2 months free

And guided setup is included: we import your data, connect WhatsApp and teach Duke your prices and rules.

Need custom features, your own servers or a source code licence? Ask about Custom & Enterprise.

See pricing

See it running for a business like yours.

Open a live demo in one click, or tell us about your business and we'll show you how SmartDuke would run it.

Start free

Talk to us

We reply by email, usually within one working day. No newsletters.