Duke, the AI teammate, works inside every app. Journal
Topic · 3 articles
GEO + AEO
Generative and Answer Engine Optimization — the disciplines for ranking content in AI-mediated search. Citation rate is the new rank.
Opinion9 min
Programmatic SEO in 2026: not dead, just done differently.
AI Overviews ate 38% of clicks. Google's 2026 spam policy hit templated AI pages by name. But organic search is only down 2.5% — programmatic SEO isn't dead. The lazy version is. Here's what actually works now, the unsold version.
Engineering10 min
Schema.org markup for AI engines: what actually works in 2026.
Most schema markup is wasted effort. The four types that actually move citation rates on ChatGPT, Perplexity, and Google AI Overviews — and what to skip.
Field notes14 min
GEO and AEO: the new search stack for AI-native brands.
Citation-rate has replaced rank-position. Here's how we instrument content for ChatGPT, Perplexity, and Google AI Overviews — and what we measure.
