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The AI CRM for agencies

DukeOS by SmartDukeFor agencies and developers

The AI CRM that builds the whole business.

Describe a business in plain words. Duke sets up its customers, bookings, invoices, WhatsApp and any app it needs, with no code. Then he answers customers and follows up. You sell it under your brand: we host it, or you take the code.

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DukeOS Home at a gym: Good morning, Megan. 10 things need you today, and Duke prepared each one: a member who asked for a person, 10 messages ready to send and a drafted WhatsApp reply, then today's numbers against last Tuesday
Pulse Fitness Studio · Home, with the day Duke preparedYour clients see your logo, address and assistant's name. Never ours.

01No code

Ask for an app. Get an app.

Not an AI that hands you code to host and fix. Duke builds the working app inside the business, with its own fields, board, place in the menu and permissions.

Skyline Realty

You ask Duke“Add a Properties page with price, type and status, on a board.”

You getA Properties app with 64 listings on a board: available, under offer, under contract, sold.

A Properties page at a real estate agency: totals by status and listings on a board with prices and types

Harbour Digital

You ask Duke“Track each client's retainer: service, monthly fee and renewal date.”

You getA Retainers app with the monthly total, who is up for renewal and every renewal date.

A Retainers page at a marketing agency: active, up for renewal and ended counts, the total monthly fee and a table of retainers

Northside Physio & Wellness

You ask Duke“I need treatment plans for each patient, with sessions planned and done.”

You getA Treatment plans board: active, review due and discharged, sessions counted on every card.

A Treatment plans page at a physio clinic: a board of patient plans with sessions planned and done

The same way: automations (“remind members three days before renewal”), roles (“the front desk can't see invoices”), the menu, and AI agents that work on a schedule. Every change is shown first and waits for approval.

AI that writes codeDukeOS
What you getCode filesA working business app, already running
Who can use itDevelopersOwners and their staff
Customers and dataYou build it all from emptyCustomers, bookings, invoices and WhatsApp built in
Hosting and updatesYou set up servers and maintain itWe host and update it, or you host it with the licence
Making a changePrompt again, then test and fix the codeAsk Duke, check the one-line preview, approve
After launchIt waits for someone to use itDuke answers customers and follows up every day

02What it is

One app for the whole business.

Small businesses juggle a booking tool, a spreadsheet and their phone. DukeOS puts it in one place, and each client switches on what it uses.

01

Customers and sales

Every lead and customer on one timeline, with quotes that become orders.

  • CRM with their own stages
  • Quotes and orders
  • Customer app in their brand
02

Bookings and members

Appointments, classes, renewals and check-ins, worked out for them.

  • Bookings and classes
  • Memberships and renewals
  • Attendance
03

Money and stock

Invoices, part payments and stock per branch, never below zero.

  • Invoicing
  • Inventory
  • Multi-branch
04

WhatsApp and email

Each business on its own WhatsApp number, with email in its own name.

  • Official WhatsApp Cloud API
  • Email from the business
  • Message templates

Plus help desk, projects, document search, custom pages and automations.

Browse all 30 apps

03What their clients get

Real screens, from our live demos.

No mock-ups. These are demo businesses running on DukeOS today, with months of sample data.

Duke on duty: WhatsApp conversations Duke is answering, a drafted reply about a free trial, and one conversation handed to a person with the reason

Pulse Fitness StudioDuke on duty

WhatsApp answered day and night, and handed to a person when it should be.

DukeOS Home at a physio clinic: treatment plans that have not moved, a patient who asked for a person, and messages ready to send

Northside Physio & WellnessHome

The day ready each morning: what needs the owner, each next step prepared.

The 30 renewals goal: a chart with a pace line, Duke's plan steps with checkboxes, and the autonomy setting

Pulse Fitness StudioGoals

Give Duke a number and a date. He plans the steps and tracks the pace.

A Properties page in DukeOS at a real estate agency: listings on a board by status, with prices

Skyline RealtyA custom page

Their own pages, like Properties, built by asking Duke.

04Who it's for

Made for the people who run things.

Trainers, stylists, physios, tutors, shopkeepers and agents: people whose day is spent with customers, not with software. Duke picks up the rest.

05Duke, built in

A teammate, not a chat window.

Duke works inside the apps with each person's permissions. He does the work that slips through the cracks, and leaves the decisions to people.

01

Reads your business every morning

What needs you, today’s numbers against last week and the money at stake, ready when you open the app.

02

Answers WhatsApp, day and night

Replies from what you’ve told him, books appointments, saves details and hands over to a person when he should.

03

Works towards your goals

Give him a number and a date. He drafts the steps, you approve them, and the pace is checked every morning.

04

Runs the jobs you describe

“Every Monday, win back members who stopped coming.” Jobs run on a schedule, and changes wait for you.

05

Builds what you’re missing

Ask for a page, its fields and a place in the menu, and he sets it up for your yes. No code.

06

Nothing goes out without your say-so

Every change starts as a one-sentence preview. You approve, and every step is on record.

Your clients can know him by a name you choose.

Meet Duke

06Your clients stay in charge

They approve. Duke does the work.

Every change starts as a one-sentence preview, worked out on real data. Nothing changes and nothing goes out until a person says yes, or switches on a rule that lets him.

  • He sees and does only what the person he works for may
  • Money, deletes, exports and bulk messages always need a person
  • Every step is in the audit log: “AI, approved by Megan Carter at 14:32”
How Duke stays safe

MeganWhich leads should I follow up today?

DukeSix leads need a next step. Four follow-ups are late: Benjamin Harris, Victoria Harris, Tyler Rivera and Noah Brooks. Shall I draft a WhatsApp for each?

Waiting for approval

Move Noah Brooks from Inquiry to Qualified · 4 WhatsApp drafts ready

ApproveReview draftsNot now

Their data, theirs

Kept apart from every other business. Export all of it as one ZIP whenever they like.

Your brand, your name for Duke

Your logo and colours on your own domain, and the assistant can carry your own name.

Your own AI keys

Duke runs on your agency's own OpenAI or Anthropic key, so you pay your AI provider directly and we add nothing on top.

07Two ways to sell it

We host it, or you take the code.

Either way your clients see only your brand, and you set your own price.

Hosted white-label

We run it. You sell it.

For agencies that sell and support clients but don't want to run servers. Add a client, publish, bill them your price.

from $149 / month

  • 5 live clients included, then $12 a month each
  • Your app address and email sender on Agency Pro
  • Updates, hosting and backups handled by us
  • Clients you're still setting up are free for 30 days

Source licence

Host it. Change it. Own the relationship.

For tech agencies and developers who want the full code, on their own servers, for their own clients.

$3,500 first year

  • 25 clients included
  • After the first year, hire us for support when you need it
  • Founding price for the first 2 buyers: $1,800
  • The right to use the code, not ownership

For developers: built on Next.js, Python and PostgreSQL, and runs in Docker. See the stack

Prices before tax. Need custom features for your clients or your own servers? Ask about Agency Enterprise.

08What you could earn

Billed per live client. Your price is yours.

Your agency pays us per live client; your clients pay you, at your price. Move the sliders.

We pick the cheapest plan for that many clients, plus $12 for each live client beyond it.

Your margin each month$715
Your clients pay you$948
Agency Starter + 7 extra−$233

09See it working

A minute inside our demo shop.

The real app, recorded in Kopi & Clay, a live demo home store in Singapore. Then open a demo yourself.

demo-shop.smartduke.appRecorded in Kopi & Clay Home Store, our demo shop in Singapore, with sample data. Nothing was sent or changed.

A minute with Duke · no sound

Home, Duke's goals and jobs, WhatsApp on duty, a custom order Duke filled in, Insights, low stock and the assistant, in the live shop demo. Open it yourself: demo-shop.smartduke.app ↗

  1. Home: what Duke prepared, and today's sales so far
  2. WhatsApp answered day and night, and a refund handed to a person
  3. A custom order Duke filled in from a customer's reply
  4. Goals, insights, low stock and jobs that run on their own

10Contact us

Contact us.

Tell us about your agency and your clients. We reply within one working day, show you a client app under your brand, answer your questions on hosting or the source licence, and set up your agency.

We reply within one working day. No newsletters.

11Contact us

Sell it as yourown app.

We reply within one working day.

Contact us