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IndustriesBeauty & wellnessSalon & spa

Salon booking softwareA full book, and regulars who come back.

Appointments by stylist, client profiles, retail products and invoices in one place. Duke answers WhatsApp, books clients into free times, tells you what to reorder and nudges regulars who haven't been in for a while.

Duke at your salon

Duke takes the bookings between the blow-dries.

Clients message about a balayage, a bridal trial or a massage voucher while every stylist has someone in the chair. Duke answers from your services and prices, books each client into the right stylist's free time, and has reorders, overdue invoices and lapsed regulars ready when you look.

Who decides

  • On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
  • Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
  • Just answersReading needs no approval, and he sees only what the person asking may see.
  • Ready when you open the appInsights are made from your own numbers when you open the app.
  • Checked every morningGoals are measured every morning, with a forecast.
Meet Duke
A day with DukeA Friday at Willow & Co. in SydneyWorking
  1. Measured your colour goal60 colour appointments booked this month: 38 so far, on pace for 57.Checked every morning
  2. Lined up the day on HomeYou open the app: 2 bridal invoices overdue, 1 client asked for a person.Ready when you open the app
  3. Booked Saturday colour with IslaChloe asked for a half head of foils. Isla's 1:30, $210, from your price list.On its own, by your rule
  4. Handed an unhappy client overRebecca wrote that her toner faded in a week. Passed to a person, with why.On its own, by your rule
  5. Answered what to reorderThe manager asks: bond repair treatment is low, argan oil has sold out.Just answers
  6. Drafted a reply to a brideQuiet hours: her question about a trial run waits for reception at 8.Waits for your approval
An example day. Names and numbers are made up.

Duke does this for you

On its own, by your rule

Booked into the right stylist's column.

Duke looks up each stylist's real free times for the services you've made bookable, quotes your listed price and books the client in.

Duke on WhatsAppHi Chloe! Isla has Tuesday 11:00 or Thursday 4:15. A cut and blow-dry with her is $95. Which suits?
Booked · Cut & blow-dry, Thu 4:15 with Isla
Waits for your approval

Regulars, brought back every week.

A weekly agent finds regulars who haven't been in for about eight weeks and have nothing booked. On Monday you see the list and approve the message.

Agent · Win back regularsThis week: 12 regulars past eight weeks. Longest gap: Hannah Lee, 11 weeks, usually colour with Isla.
Waiting for your approvalSend WhatsApp template “See you soon” to 12 clientsApproveNot now
Just answers

A gift voucher, checked in seconds.

A client arrives with a voucher. Reception asks Duke, and he reads your Gift vouchers page: the value, who bought it and when it runs out.

Gift voucher · GV-0213

Value$150 spa package
Bought byTom Hughes, for Ella
Expires30 Nov 2026Valid
Waits for your approval

Bridal parties that still owe.

Ask which group bookings haven't paid. Duke lists them with the amount outstanding and gets a polite reminder ready, sent only when you approve it.

Which bridal invoices are overdue?
DukeTwo: the Nguyen party owes $640 and the Carter party $380, both past 14 days.
Waiting for your approvalSend email “Friendly payment reminder” to 2 clientsApproveNot now
A hair stylist checking a client's cut in a salon
Home for Willow & Co.: overdue invoices to follow up, a client who asked for a person, and messages Duke has ready to send

Live demoWillow & Co. Salon and Spa, Sydney: about 980 clients, stylists, retail products, gift vouchers and months of history

The apps salons and spas use

Switched on and set up in your salon's words.

Clients, stylists, services, retail products and invoices. Every salon starts with these, plus roles for stylists and the front desk.

Appointments

Every stylist's day at a glance.

Each stylist has their own working hours and time off. Free times are worked out for you, with a buffer after each service, and double-booking a stylist is refused.

  • First visits marked, with where they found you
  • Appointment reminders you set up once as an automation
  • A stylist is told when someone else books or moves their client
Appointments by stylist: cuts, blow-dries and full colour in each stylist's column, one stylist not working

From the Willow & Co. demo.

Retail

Retail stock that tells you when it's low.

Hair care, styling, nail, skin and spa products with stock per branch and every movement kept. Stock never goes below zero, and low items are flagged.

  • A reorder level per product
  • Every sale, delivery and adjustment in the history
Retail products by category with one product low and one out of stock, and Duke's note that two are running low

From the Willow & Co. demo.

Client profiles

Profiles your stylists actually use.

Preferred stylist, hair type, allergies, patch test date and colour formula, linked to each client. Consultations and gift vouchers come ready-made too.

  • Choose which roles can open each page
  • Ask Duke to add a field any time
Client profiles table with preferred stylist, hair type, allergies and patch test date

From the Willow & Co. demo.

Duke on duty

A bride messages at 10 pm.

Duke drafts or sends the reply, depending on what you've switched on. An unhappy client always goes to a person, with Duke's reason.

  • Quiet hours: only drafts overnight
  • A summary of the night waiting for you at 8 am
Duke on duty: a drafted reply to a bride about a trial, and a client handed to a person

From the Willow & Co. demo.

Ready-made pages

Client profiles, consultations, gift vouchers.

A salon starts with ready-made pages, linked to clients. Change any of them, or add your own, by asking Duke.

Client profilesConsultationsGift vouchers
Walk around our sample salon & spa.

Willow & Co. has about 980 clients, stylists, services, retail stock, gift vouchers and months of appointments. Sign in as the owner, a manager, a stylist or the front desk.

Try the live demo (opens in a new tab)

Questions

Salon & spa: common questions

How much does salon booking software cost in India?

SmartDuke costs ₹1,999 a month for the whole salon, not per stylist, with up to 3 team members and one location. Growth at ₹3,999 covers up to 10 team members and two branches, and lets Duke answer WhatsApp on his own. Pro at ₹7,999 has up to 25 team members and unlimited branches. Prices are before 18% GST.

Can clients book appointments on WhatsApp?

Yes, with Duke on duty on the Growth plan and above. SmartDuke's AI assistant offers each stylist's real free times on your WhatsApp number and books the slot the client picks. You choose what he may do, and an unhappy client always goes to a person. On every plan, Duke can draft replies for your team to send.

Does it stop a stylist being double-booked?

Yes. In SmartDuke each stylist has their own working hours and time off, and free times are worked out for you with a buffer after each service. Booking a stylist who is already busy is refused, so two clients never end up waiting for the same chair at the same time.

Can I keep colour formulas and patch test dates for each client?

Yes. SmartDuke salons start with ready-made client profile pages for preferred stylist, hair type, allergies, patch test date and colour formula, linked to each client. Consultations and gift vouchers come ready-made too, and you can change any of these pages or add your own just by asking Duke.

Does it track retail product stock?

Yes. SmartDuke keeps your hair care, styling, nail, skin and spa products with stock per branch and every movement recorded. Stock never goes below zero, low items are flagged before they run out, and Duke tells you what to reorder when you ask him.

Can I try it before paying?

Yes. SmartDuke has free live demo businesses at smartduke.com/demos, with months of sample data and Duke switched on, and no sign-up needed. You can also set up your own business as a free draft. A draft that isn't published is deleted after 30 days, and you only pay when you publish.

Bring SmartDuke to your salon.

We set it up with your services, stylists, products, clients and WhatsApp number. Tell us about your salon, or open the demo first.

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