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Your brand & domain

White label business softwareYour customers see your business.

Your name, logo and colours on every screen, email and member app. Your own web address with a branded sign-in, or your own domain. You can even give Duke another name.

Your brand on every plan. Your own domain on the Pro plan. See pricing

Give Duke your own name

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Read the guide

Duke in Brand & domain

Duke, under your name.

Customers talk to your business. Give the assistant the name you like: he introduces himself with it on WhatsApp, and your brand is on everything he sends.

Who decides

  • On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
  • Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
  • Always a personNever done on a rule or on his own: a person with the right role decides.
Meet Duke
On its own, by your rule

Introduced by your name.

On WhatsApp, customers are told they're talking with your business's assistant, and can ask for a person at any time.

Molly on WhatsAppHi Lucy, this is Molly at Harbourside Dental. We're closed on Sundays, but Saturday morning has free times. Would you like one?
Waits for your approval

Brand changes by asking.

Name, colours, the assistant's name and the email footer, with a preview first.

Change our colour to #1F6F8B and call the assistant Molly.
Waiting for your approvalUpdate the brand: colour #1F6F8B, assistant name MollyApproveNot now
Always a person

Your domain stays with you.

Adding your own domain means DNS records at your provider and a click on Verify. That's not something Duke does.

Brand settings: company name, logo, favicon, primary colour and the AI assistant's name, with a preview of the member app

Live demoPulse Fitness Studio's brand settings, with a preview of the member app

Your look

Name, logo, colour, and Duke's name.

Set your business name, logo, favicon and brand colour. Emails go out with your brand, and AI replies carry your business's name. Rename the assistant if you'd like him to be called something else.

  • Applied to the app, emails and member app
  • Change it any time

With Duke: ask him to change the colour, the footer or his own name, with a preview first.

Brand

Business nameHarbourside DentalText
Brand colour#1F6F8BColour
Logo and faviconharbourside-logo.pngImage
Assistant nameMollyText

Your address

Your own address, or your own domain.

Every business gets its own address on smartduke.app with a branded sign-in page. Want your own domain? Add a TXT record and a CNAME with your domain provider, click Verify, and HTTPS is set up automatically.

  • No certificates to buy or renew
  • We help with the DNS records during guided setup

Custom domain · app.harbourside.com

1. TXT record addedProves it's your domainFound
2. CNAME record addedPoints to SmartDukeFound
3. VerifyChecked
4. HTTPSSet up automaticallySecure

Apps in your colours

Installable, with your name and icon.

Your staff app and member app install from the browser onto a phone's home screen, with your business name, colour and icon. Members sign in on your address and see your brand, not ours.

  • Installed from the browser, no app store needed
  • Your colours on every screen
Member app on a phone: Book a class with a day strip, HIIT with 4 spots left and Spin full with a waiting list

Pulse Fitness Studio's member app, in their colours

Ask Duke

Try these in a live demo, signed in as the owner.

Make it yours.

We set up your brand, address and domain during guided setup. Open the gym demo to see one business's colours throughout.

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Talk to us

We reply by email, usually within one working day. No newsletters.