Meet Duke
AppsSee every app
IndustriesBrowse all industries
Pricing Help centre Custom AI Journal Contact
Start freeSign in

AppsCommunication

Message templates

WhatsApp message templatesWrite it once. Never send a blank.

Message templates keep your best wording for email and WhatsApp. Placeholders like {{first_name}} fill themselves, WhatsApp templates go to Meta for approval from the same screen, and a message never goes out with a gap.

Your templates are the words Duke may send on his own

Start free

Read the guide

Duke in Templates

Describe it. Duke writes it.

Tell Duke what a message is for and he drafts the template with the right placeholders. Your approved templates are also the only words an agent may send without asking.

Who decides

  • Your templates, up to a limitIf you opt in, an agent sends messages that are entirely your approved templates, up to a limit per run.
  • Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
  • Just answersReading needs no approval, and he sees only what the person asking may see.
Meet Duke
Waits for your approval

A template from one sentence.

Duke picks the placeholders, the channel and the category, and saves it once you approve.

Make a WhatsApp template reminding people their plan ends in 3 days.
Duke“Hi {{first_name}}, your plan at {{business_name}} ends on {{end_date}}. Reply here and we'll renew it for you.”
Waiting for your approvalCreate WhatsApp template plan_ends_soon (utility, English)ApproveNot now
Just answers

Filled in, never blank.

Ask Duke to fill a template for a customer. If a detail is missing, he asks for it instead of sending a gap.

Fill the session reminder for Sam.
DukeI've filled in {{first_name}} and {{business_name}}, but {{date}} has no value yet. Which day is Sam's session?
Your templates, up to a limit

The words that may go on their own.

With standing approval, an agent sends only messages that are entirely your templates, with names and your brand filled in by the app. Anything Duke writes waits.

What an agent may send

Your template, as approvedOn its ownOpt-in
A template with a value Duke choseWaits for youApproval
Free text from DukeWaits for youApproval
Message templates: a box to describe a template for the assistant to write, and templates for class reminders, renewals, welcome and we miss you

Live demoPulse Fitness Studio's templates, for WhatsApp and email

Placeholders

The details fill themselves.

Standard placeholders come from the customer, your brand and the person sending. Anything else, like a date or an amount, is supplied when the message is sent, for example by an automation.

  • {{first_name}}, {{last_name}}, {{full_name}}
  • {{business_name}} and {{sender_name}}
  • Your own placeholders for anything else

Placeholders · Renewal reminder

{{first_name}}KiaraFrom the contact
{{business_name}}Your businessFrom your brand
{{sender_name}}MeganFrom the sender
{{end_date}}12 OctGiven when sending

No gaps

Missing a detail? It waits.

Before anything is sent, the template is filled in and checked. If a placeholder has no value, the message isn't sent and you see which detail is missing. Customers never get “Hi ,”.

  • Applies to email, WhatsApp, automations and Duke
  • The missing placeholder is named, so it's quick to fix

Check before sending

Hi {{first_name}},Hi Sam,
Your session is on {{date}}No value yetMissing
StatusNot sent until filled

Email and WhatsApp

One place for both channels.

An email template has a subject and body. A WhatsApp template has a category (utility or marketing) and a language, and you submit it to Meta for review from the same screen, then follow its status.

  • Approved, pending or rejected, with Meta's reason
  • Templates prefill emails on any customer's page

With Duke: describe a template and he writes it, then submits WhatsApp ones to Meta once you approve.

Templates
NameChannelCategoryStatus
renewal_reminderWhatsAppUtilityApproved
class_reminderWhatsAppUtilityApproved
spring_offerWhatsAppMarketingPending
WelcomeEmailUtilityReady

Ask Duke

Try these in a live demo, signed in as the owner.

Your wording, ready for every customer.

We set up your first templates with you and send the WhatsApp ones to Meta. Open the gym demo to see templates in use.

Start free

Talk to us

We reply by email, usually within one working day. No newsletters.