Apps
Pick the apps you need.
They all work as one.
Switch on what your business uses. They share one set of customers, one timeline and one Duke, so nothing is typed twice. Every plan has the business apps; a few Duke and platform apps come with Growth and Pro.
4 apps
Sales & customers
Win customers, quote, bill and keep them coming back.
CRM
Contacts, companies and leads in pipelines with your own stages, and one timeline per customer.
Sales
Quotes (Q-0001) that become orders when the customer accepts. Lines copy your prices and tax.
Invoicing
Invoices, receipts and part payments. See who owes what, and follow up overdue ones.
Customer app
Customers sign in with an emailed code to see their memberships, visits and classes. Installable, in your brand.
6 apps
Operations
Bookings, memberships, stock and the day-to-day work.
Bookings
Appointments from each person's working hours, and classes with places and waiting lists.
Memberships
Plans, renewals and who is due. Expiring, lapsed and upcoming are worked out for you.
Attendance
Front-desk check-ins with membership warnings, and who hasn't visited lately.
Inventory
Products, stock per branch and every movement. Never below zero, low stock flagged.
Projects
A board per project with your own columns, tasks, assignees and due dates.
Help desk
Tickets with the customer's messages, emailed replies and internal notes.
3 apps
Communication
WhatsApp and email from one place, on every customer's timeline.
7 apps
Duke AI
Duke, the AI teammate, works inside every app with your permissions.
Assistant
Ask anything about your business, get drafts, and approve every change before it happens.
Duke on dutyGrowth and Pro
Answers customers on WhatsApp day and night: books, saves their details, fills in pages and hands over.
AI agentsGrowth and Pro
Jobs in plain words, on a schedule. Duke works as you, and changes wait for your approval.
GoalsGrowth and Pro
Give Duke a number and a date. He plans, does the work and tells you honestly how it's going.
Insights
A daily read of what needs attention, from your own numbers.
Document search
Answers from your files, using only documents each person is allowed to see.
Phone callsComing soon
Duke answers your business phone. Coming soon.
4 apps
Build & automate
Make SmartDuke fit your business without code.
Custom pages
Your own records, fields and links, built by asking Duke. No code, no drag and drop.
Automations
When something happens, if it matches, then do the steps. Add approvals where you want them.
Imports
Bring contacts and records in from a spreadsheet: match columns, preview, import.
Menu editor
Arrange the menu the way your team works, with your own pages in it.
6 apps
Platform
Security, control and your brand.
Roles & permissions
Ready-made roles with View, Edit or Full access per area. Duke follows the same rules.
Audit log
Who changed what and when, including what Duke changed and who approved it.
Your brand & domainOwn domain on Pro
Your name, logo, colours and your own domain. Customers see your business.
Data export
Download all your data, any time, as one ZIP file.
Two-factor sign-in
Codes from an authenticator app, and you can require them for the whole team.
Multi-branchGrowth and Pro
Branches with their own hours, stock and schedules, and roles that apply to one branch.
Duke in every app
Every app comes with Duke's tools.
Each app teaches Duke what it can read and change, so the assistant can do what a person can do in the app, always with that person's permissions and always asking first.
See the apps working together.
Every live demo runs on these apps. Open one, or tell us which apps your business needs.
Talk to us








