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WhatsApp

WhatsApp CRMYour WhatsApp number, beside every customer.

Connect your own WhatsApp Business number through Meta's official Cloud API. Start chats with approved templates, reply freely within 24 hours, and keep every message on the customer's page.

Duke answers your WhatsApp, day and night

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Duke in WhatsApp

Duke answers your number at 11 pm.

Put Duke on duty on your WhatsApp and he replies to customers who write to you, from what you've told him. In the app, he drafts replies and template messages for you to send.

Who decides

  • On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
  • Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
  • Always a personNever done on a rule or on his own: a person with the right role decides.
Meet Duke
On its own, by your rule

Customers answered, any hour.

On duty, Duke replies to people who wrote first, about their own business with you. He starts on drafts your team sends with one tap, until you let him answer on his own.

Duke on WhatsAppHi Leila! Yes, free parking behind the building after 5 pm. Anything else I can help with?
Waits for your approval

Replies drafted inside the 24 hours.

Ask Duke to answer a customer in your words. He writes it, and you approve the exact text before it's sent.

Tell Priya yes, and to arrive 10 minutes early.
Waiting for your approvalReply on WhatsApp to Priya Nair: “Of course, bring them along! Ask your friend to arrive 10 minutes early so we can get them set up.”ApproveNot now
Waits for your approval

Templates, off to Meta.

Describe a template and Duke writes it with the right placeholders, then submits it to Meta for review once you approve.

Send our class reminder template to Meta for review.
Waiting for your approvalSubmit WhatsApp template class_reminder (utility, English) to Meta for reviewApproveNot now
Always a person

New and bulk messages stay with you.

Starting a chat, or messaging many people at once, always needs a person. Duke can prepare it; you decide.

Message everyone who hasn't been in for a month.
Waiting for your approvalSend WhatsApp template we_miss_you to 23 membersReview and sendNot now
WhatsApp conversations with buyers, a drafted reply about pets, HOA dues and a model home tour, and one conversation marked Needs a person

Live demoSkyline Realty's WhatsApp conversations, with Duke answering and one handed to a person

Your own number

The official API, not a workaround.

Each business connects its own WhatsApp Business number on Meta's Cloud API. Your access token is stored encrypted and only its last four characters are ever shown.

  • Token problems show up in Settings and on Duke's page
  • Whoever manages WhatsApp is told once a day until it's fixed
  • Meta charges its own message fees, billed by Meta

With Duke: Duke on duty answers on this same number, under your assistant's name.

WhatsApp · connected number

Number+1 512 555 0148Business number
Access token•••• 7Q2cEncrypted
StatusConnectedChecked daily

Templates and the 24-hour window

Start with a template, then just talk.

Meta asks that a new conversation opens with an approved template. Once the customer writes back, you can reply in your own words for 24 hours. Submit templates to Meta from inside SmartDuke and follow their review.

  • Draft, pending, approved, rejected, paused or disabled, with Meta's reason
  • “Check approvals” fetches the latest status when you want it
Message templates with WhatsApp templates marked Approved and email templates, each using {{first_name}}

Pulse Fitness Studio's templates: two WhatsApp templates approved by Meta

On the customer's page

Every message where you'd look for it.

Incoming and outgoing messages sit on the contact's Messages card, with a composer right there. A number you've never seen becomes a contact on its own, and numbers are saved in international format.

  • Ticks for each message: sent, delivered, read
  • Reply from the customer's page, beside their history

With Duke: he reads a customer's message history before drafting, if your role may read it.

It is, Jordan. You have one of the last two places.
Delivered · Read

Automations and agents

Templates that send themselves, when you say so.

An automation can send an approved WhatsApp template as one of its steps. An AI agent can be allowed to send approved templates on its own, up to a limit per run, as long as the message is entirely your template with no words written by the AI.

  • Everything else Duke writes waits for your approval
  • Each sent message lands on the customer's timeline

Who sends what

Renewal reminderAutomation stepTemplate
Win back membersAI agent, up to 50 a runTemplate
Anything Duke writes himselfWaits for approvalYou decide

Ask Duke

Try these in a live demo, signed in as the owner.

Questions

WhatsApp: common questions

Is this the official WhatsApp Business API?

Yes. SmartDuke connects your own WhatsApp Business number through Meta's official Cloud API. Messages go out from your number, delivery ticks and replies come back into SmartDuke, and every conversation is kept on the customer's page beside their bookings, invoices and notes.

Why do I need a template to start a conversation?

Meta asks that a new WhatsApp conversation opens with an approved template. In SmartDuke you write templates, submit them to Meta and follow their review from the same screen. Once the customer writes back, you can reply in your own words for 24 hours after their last message.

Can I send WhatsApp messages to many customers at once?

Yes, with a person deciding. In SmartDuke, starting a chat or messaging many people always needs someone to approve it. An automation can send an approved template as a step, and an AI agent can send approved templates on its own up to a limit per run, as long as no words are written by the AI.

Can the AI reply to customers on WhatsApp by itself?

Yes, on the Growth plan and above. With Duke on duty, SmartDuke's AI assistant replies to people who wrote first, about their own business with you. He starts on drafts your team sends with one tap until you let him answer on his own, and hands money questions and anything unusual to a person.

Is WhatsApp included in every plan?

Yes. SmartDuke includes WhatsApp in every plan from ₹1,999 or $49 a month, along with every other business app, and Duke can draft replies on every plan. Duke answering customers on his own, Duke on duty, starts on the Growth plan at ₹3,999 or $99. India prices are before 18% GST.

Bring your WhatsApp number to SmartDuke.

We connect it with you, set up your first templates and send them to Meta for review. Tell us about your business, or try a demo first.

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