Duke, the AI teammate, works inside every app.Pricing
One plan for your business.
Every app, and Duke.
Simple monthly plans, priced per business, not per person. Choose by team size and what you'd like Duke to take on. Pay yearly and get 2 months free, with guided setup included.
Starter
One location, up to 3 team members.
$49 /month
Billed monthly, per business. Or $41/month billed yearly.
- Every business app: CRM, sales, invoicing, bookings, memberships, inventory, projects, help desk and more
- Duke the assistant: ask anything, drafts, daily insights
- WhatsApp and email
- Your brand on a smartduke.app address
- Up to 3 team members
- About 500 AI credits a month
- Email and chat support
Growth
A growing team, up to 10 team members.
$99 /month
Billed monthly, per business. Or $83/month billed yearly.
Everything in Starter, plus
- Duke on duty: answers your customers on WhatsApp
- Goals: give Duke a number and a date
- AI agents: jobs in plain words, on a schedule
- Up to 2 branches with their own hours, staff and stock
- Up to 10 team members
- About 2,000 AI credits a month
Pro
Bigger teams and branches, up to 25 team members.
$199 /month
Billed monthly, per business. Or $166/month billed yearly.
Everything in Growth, plus
- Your own domain, like app.yourbusiness.com
- Unlimited branches with their own hours, staff and stock
- Priority support
- Up to 25 team members
- About 5,000 AI credits a month
Custom & Enterprise
For businesses that need more than a plan.
Let's talk
Priced for your project.
- Custom features built for you
- Private deployment on your own servers or cloud
- A source code licence for your team, for your business's own use (licensed, not a transfer of ownership)
- Dedicated support with guaranteed response times
- Migration from your current systems
- A website for your business, built on your SmartDuke data
- More team members, branches or AI credits
Optional · included with yearly billing
Guided setup
Want a hand getting started? We do the setup with you, so you begin with a working system instead of an empty one.
- We import your customers and records
- We connect your WhatsApp number
- We set up your pages, roles and automations
- We teach Duke your prices and rules
For students · one time
Student offer
Building a college or school project? Build an AI app for any kind of business with Duke, and present it.
- Every business app, Duke the assistant, Duke on duty, goals and AI agents (the Growth features)
- 300 AI credits, or bring your own OpenAI or Anthropic key
- Up to 3 team members, so your project group can work together
- A safe sandbox: messages to customers are recorded but never sent
No own domain and no online payments. Verified with a college email or student ID. After 3 months it turns read-only: you can still present it and export your data, or move to a paid plan.
Prices per business a month: Starter ₹1,999 + GST in India, $49 elsewhere · Growth ₹3,999 + GST in India, $99 elsewhere · Pro ₹7,999 + GST in India, $199 elsewhere. Yearly: 2 months free.
Not sure which plan? or start with a guided demo call.
In every plan
What's included.
Every business app
CRM, sales, invoicing, bookings, memberships, inventory, projects, help desk, custom pages and more. Switch on what you use.
Duke the assistant
Ask anything about your business, get drafts and daily insights, and approve every change. Monthly AI credits included.
WhatsApp & email
Your own WhatsApp number on Meta's official API, and email sent in your business's name.
Your brand
Your name, logo and colours on a smartduke.app address. Your own domain on Pro, with HTTPS handled for you.
Hosting, updates & support
We run it, back it up and keep it updated. Email and chat support on every plan, priority support on Pro.
Security & control
Roles and permissions, two-factor sign-in, an audit log of every change, and all your data as one ZIP whenever you like.
Good to know
- 1 AI credit = $0.01 of AI cost. Settings shows what was used, by feature and by person.
- Bring your own OpenAI or Anthropic key: Duke's calls on your key use no credits.
- Team members are the people who sign in (you and your staff). Customers and members are unlimited on every plan.
- Need more team members or credits? Talk to us.
- Signing up and building your app is free. Your app stays a draft until you choose a plan and publish it; unpublished drafts are deleted after 30 days.
- Take payments from your customers with your own Stripe or PayPal account: connect your keys in Settings and send payment links. The money goes straight to you; the provider charges its own fees.
- Meta's WhatsApp message fees are billed by Meta.
Questions
Pricing questions.
Do Indian prices include GST?
No. Prices in rupees are before tax: 18% GST is added on your invoice, which you can use for input tax credit if you're registered.
Is it priced per team member?
No, per business. Starter includes up to 3 team members, Growth up to 10 and Pro up to 25, with unlimited customers on every plan. Need more? Talk to us.
What's the difference between the plans?
Every plan has every business app, Duke the assistant, WhatsApp and email. Starter is for one place. Growth adds Duke on duty (answering your customers on WhatsApp), goals, AI agents and up to 2 branches. Pro adds your own domain, unlimited branches and priority support. Team size and AI credits grow with each plan.
How does yearly billing work?
Pay for 10 months and get 12, so 2 months are free, and guided setup is included. Yearly plans are paid once a year.
Can I cancel?
Monthly plans can be cancelled any time; annual plans are paid yearly. Either way, your data is yours: export everything as one ZIP whenever you like.
What are AI credits?
Duke's work uses AI, and AI costs money per use. One credit is $0.01 of that cost, and a short question is about one credit. Your plan includes credits each month, and Settings shows what was used, by feature and by person. At the limit Duke tells you, and on WhatsApp he goes back to drafts instead of going silent. Connect your own OpenAI or Anthropic key and Duke's calls on it use no credits.
Do I need guided setup?
No, it's optional. On a monthly plan it's from $199 (₹9,999 in India), one time; with yearly billing it's included. We import your data, connect WhatsApp, set up your pages, roles and automations, and teach Duke your prices and rules.
Is signing up free?
Yes. Sign up and Duke builds your app for free, no card needed. It stays a draft until you choose a plan and publish it. Unpublished drafts are deleted after 30 days.
Can I try it first?
Yes. Open a live demo in one click, no sign-up needed. Or start with a guided demo call, and we'll show you SmartDuke running for a business like yours.
Can I take payments from my customers?
Yes. Connect your own Stripe or PayPal account in Settings, then send payment links with your invoices. The money goes straight to your account, and the provider charges its own fees.
Who counts as a team member?
Anyone who signs in to run the business: you, your staff, trainers or agents. Your customers and members don't count, and they're unlimited on every plan.
What does WhatsApp cost?
WhatsApp and email are in every plan. Meta charges its own fees for some WhatsApp messages and bills them to you directly.
What is Custom & Enterprise?
For businesses that need more than a plan: custom features built for you, private deployment on your own servers or cloud, a source code licence for your team to use for your own business (a licence, not a transfer of ownership), dedicated support with guaranteed response times, migration from your current systems, a website for your business built on your SmartDuke data, and more team members, branches or AI credits. Talk to us for a price.
Is there a student offer?
Yes. Students building a college or school project get 3 months of the Growth features for a one-time ₹1,000 + 18% GST in India, or $15 everywhere else: every app, Duke, 300 AI credits (or your own OpenAI or Anthropic key) and up to 3 team members. Messages to customers are recorded but never sent. Apply with a college email or student ID. After 3 months it turns read-only, so you can still present it and export your data, or move to a paid plan. Read the details.
Where is my data kept?
On SmartDuke Cloud, kept separate from every other business, backed up, and with keys and tokens encrypted. Need it on your own servers? Ask about Custom & Enterprise.
Start with a guided demo call.
Tell us about your business: how many people, how many branches and what you'd like Duke to take on. We'll show you SmartDuke running for a business like yours and suggest the right plan.
Talk to us
