Barbershop booking softwareYour barbers' diaries, booked from WhatsApp.

Fades, beard trims and hot towel shaves booked by barber. Customers message to grab a slot, Duke offers each barber's real free times, and you see who's gone quiet since their last cut.

Start free See the closest live demo

Duke at your barbershop

Duke fills the chair while you cut.

Customers message for a fade after work, a beard trim before a wedding or a Saturday slot with their usual barber. Duke offers each barber's real free times, quotes your prices in euros, books the cut and shows you who hasn't been back in five weeks.

Who decides

On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
Just answersReading needs no approval, and he sees only what the person asking may see.
Ready when you open the appInsights are made from your own numbers when you open the app.

Meet Duke

A day with DukeA Saturday at a four-chair barbershopWorking

8:20Had Saturday's read readyYou open Home: 31 cuts booked, 6 more than last Saturday.Ready when you open the app
9:05Booked Marco a skin fadeMonday 18:00 with Dev, €28, straight from your price list.On its own, by your rule
11:30Moved a late beard trimLuca's stuck in traffic. Moved to 14:20, Sami's next free slot.On its own, by your rule
13:10Passed a wedding party to youEight groomsmen want next Saturday morning. Handed over with the details.On its own, by your rule
16:45Answered a stock questionYou ask: matte clay is down to 3 tins, beard oil is at its reorder level.Just answers
20:30Drafted notes to quiet regulars14 customers not in for five weeks. The message waits for your yes.Waits for your approval

An example day. Names and numbers are made up.

Duke does this for you

On its own, by your rule

Saturday slots, filled on WhatsApp.

Customers ask for their barber and a time. Duke offers that barber's free slots for the services you've made bookable, quotes your price and books it.

KofiBeard trim with Sami before 12?

Duke on WhatsAppSami has 10:40 or 11:20 for a beard trim, €15. Which one?

Kofi11:20

Booked · Beard trim, 11:20 with Sami

Waits for your approval

Regulars who've gone quiet.

Ask who hasn't had a cut in five weeks. Duke lists them with their usual barber and gets your template ready, sent only when you approve.

Who hasn't had a cut in five weeks and has nothing booked?

Duke14 regulars. 9 of them usually sit in Dev's chair.

Waiting for your approvalSend WhatsApp template “Chair's free” to 14 customersApproveNot now

Just answers

Every tin on the shelf, counted.

Ask what's running low. Duke reads stock and reorder levels, so the pomade and oils get ordered before the weekend, not after it.

Grooming products · low

Matte clay3 leftReorder

Beard oil5 leftAt level

Sea salt spray12 left

On its own, by your rule

Big bookings go to a person.

A wedding party or a complaint isn't Duke's call. He hands the conversation over with a line on why, and you pick it up from the inbox.

OllieCan you do 8 groomsmen next Saturday morning?

Duke on WhatsAppThat's one for the team, Ollie. I've passed your message on and someone will reply shortly.

Handed over · Wedding party, 8 people

MarcoAny chance of a skin fade with Dev tomorrow after 5?

Duke on WhatsAppDev has 5:15 or 6:00 tomorrow. A skin fade is €28 and takes 40 minutes. Want one of those?

Marco6 works

Booked · Tomorrow 6:00 with Dev

Willow & Co. Salon and Spa in SmartDuke: the Home page

Live demoClosest live demo: Willow & Co. Salon and SpaSalon & spa in Sydney. The same apps, set up for a salon & spa. Open it ↗

The apps barbershops use

Short appointments, busy Saturdays.

Each barber has their own hours and days off. Services are timed to the minute, and grooming products sit in stock beside them.

CRM Bookings Inventory Invoicing WhatsApp Templates Duke on duty AI agents Insights Goals Roles Automations

Appointments

One column per barber.

See every barber's day side by side. Free times come from their hours, minus time off and the buffer after each cut.

A barber is told when someone else books or moves their customer
No-shows marked, so you know who they are

An appointments diary with a column per team member and their bookings

Shown: Willow & Co.'s appointments, our salon and spa demo. Your diary shows your barbers.

Services

Timed to the minute, priced your way.

Each service has its length, a buffer after and a price. Choose which ones customers can book themselves on WhatsApp.

Services · example

Skin fade€28 · 40 minBookable

Scissor cut€25 · 35 minBookable

Beard trim€15 · 20 minBookable

Hot towel shave€30 · 45 minBookable

Wedding partyAsk usBy a person

Duke on duty

Someone always answers.

Duke replies from what you've told him about prices and hours. Complaints and anything you list as a keyword go to a person, with Duke's reason.

Quiet hours: drafts only overnight
A daily summary at 8 am

Duke on duty: WhatsApp conversations, a drafted reply and a customer handed to a person

Shown: Duke on duty in our salon and spa demo.

Products

Every tin of pomade, counted.

Products with a reorder level and stock per branch. Sales, deliveries and adjustments are all in the history.

Retail products by category with one product low and one out of stock

Shown: retail products in our salon and spa demo.

Pages Duke can build for you

Preferences, product orders, training.

Built for your shop during guided setup or by asking Duke. For example:

Customer preferencesProduct ordersLoyalty cardsApprentice trainingEquipment servicingWedding parties

Talk to us: we set it up for you.

We set it up with your barbers, services, prices, products, WhatsApp number and customer list. Willow & Co., our salon and spa demo, shows appointments by team member, retail stock and Duke on WhatsApp.

Talk to us See the closest live demo

Ask Duke

Try these in Willow & Co. Salon and Spa, our closest live demo, signed in as the owner.

“How many cuts did each barber do last week?”“Who were our no-shows this month?”“Draft a note for regulars not in for five weeks.”

Fill Saturday before Friday night.

Tell us your barbers, services and prices, and we'll set it up with your WhatsApp number. Or try the salon demo first.

Start free

Or email support@smartduke.com

Talk to us

Name

Work email

What's it about? (optional)

Type of business (optional)

Message (optional)

We reply by email, usually within one working day. No newsletters.