Industries Real estateReal estate agency

Real estate CRMEvery buyer matched, every deal moving.

Buyers, sellers, listings, viewings and closings in one place. Duke answers enquiries on WhatsApp, matches buyers to the right homes and nudges the deals that have gone quiet.

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Duke at your agency

Duke keeps every buyer warm while you're out showing.

He answers listing questions on WhatsApp from your own notes, saves each buyer's budget and area, and books viewings into your agents' free times. Each morning the quiet deals and today's showings are ready for you, and every follow-up waits for your yes.

Who decides

On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
Just answersReading needs no approval, and he sees only what the person asking may see.
Ready when you open the appInsights are made from your own numbers when you open the app.
Checked every morningGoals are measured every morning, with a forecast.

Meet Duke

A day with DukeA Saturday at a Denver agency with eight agentsWorking

7:00Measured your viewings goal60 viewings booked by 31 Oct: 41 so far, on pace for 63.Checked every morning
8:20Had today's showings readyYou open Home: 7 viewings today, 3 deals quiet for over five days.Ready when you open the app
9:30Drafted 4 stalled-deal follow-upsBuyers in negotiation with no contact for five days, each naming their home.Waits for your approval
10:05Saved a buyer's budget and areaMaya wants 3 beds in Park Hill under $700,000. Saved as an enquiry.On its own, by your rule
10:07Booked her viewing with LuisMaya picked Sunday 2:00 pm, from Luis's free times on WhatsApp.On its own, by your rule
16:45Matched a new listing to buyersLuis asked who fits 1520 Elm St at $640,000: five buyers, two pre-approved.Just answers

An example day. Names and numbers are made up.

Duke does this for you

Just answers

Buyers matched to every listing.

Ask which buyers fit a home. Duke reads their saved budgets and areas against your Properties page and tells you who to call first.

Which buyers want 3 beds in Park Hill under $700k?

DukeFive. Maya Chen and the Okafors toured nearby last week. 2840 Dexter St at $685,000 fits all five.

On its own, by your rule

A listing question becomes a viewing.

Duke checks which viewing times your agents have open and books the one the buyer picks. The agent sees it in their diary.

MayaCould I see the Dexter St house this weekend?

Duke on WhatsAppLuis can show it Saturday at 11:00 am or Sunday at 2:00 pm. Which suits you?

MayaSunday please

Booked · Viewing, Sun 2:00 pm with Luis

Waits for your approval

Quiet deals get a personal nudge.

A ready-made agent finds buyers in viewing or negotiation with no contact for five days and drafts a follow-up naming their home. Nothing goes until you approve.

Revive stalled deals · this morning

Okafor family · 1520 Elm StNegotiation8 days

Dan Price · Highland condoViewing6 days

Follow-ups drafted4For your yes

Checked every morning

Closings counted every morning.

Set “6 deals closed by 31 December”. Duke drafts the steps for your yes, measures at 7 am and says plainly when you're behind, with an idea.

Goal · 6 deals closed by 31 Dec

Closed so far2

Forecast5Behind

SuggestionSecond viewings for 4 hot buyers

An estate agent showing an apartment to a couple

Home for Skyline Realty: overdue commissions to collect, a client asking for a person about a valuation, and today's viewings

Live demoSkyline Realty, Denver: about 65 listings, 110 buyers, viewings, deals and months of history

The apps estate agencies use

Set up for an agency: clients, listings, deals.

A real estate agency starts with the CRM, listings and viewings as pages, commission invoices, guides Duke can search and roles for agents and the back office.

CRM Invoicing Doc search Help desk WhatsApp Email Duke on duty AI agents Goals Insights Custom pages Automations Roles Imports

Deals

Every deal on one board.

Inquiry, qualified, viewing, negotiation, under contract, closed. Name the stages your way, drag deals between them and see what each stage is worth.

Late and missing next steps flagged in colour
Buyer budgets and areas as fields on the contact
Lost deals keep the reason

Deals board from Inquiry to Closed with values per stage and deals that need a next step

Listings

Listings that move from Available to Sold.

Properties are a ready-made page with bedrooms, bathrooms, square feet and price, shown as a board. Each one links to its development, viewings and transaction.

Filter by area, type or price
Totals of what's under offer and sold

Properties board: Available, Under offer, Under contract and Sold, with prices

Viewings

Feedback from every viewing.

After each viewing, record how interested the buyer was, what they said and the next step. Hot buyers stand out, and the visit sits on their timeline.

Linked to the property and the buyer
Duke can summarise a buyer's viewings before a call

Viewing feedback table with visit, contact, property, date, agent and interest Hot, Warm or Cold

Duke on duty

Listing questions answered late at night.

Buyers ask about pets, HOA dues or a tour of the model home. Duke replies from your own answers or drafts it for an agent to send, and hands over valuations and anything unusual.

Take over any conversation, then give it back
Duke says why he handed over

Duke on duty: a drafted reply about a development, and a client who needs a person for a valuation

Ready-made pages

Properties, developments, transactions.

An agency starts with ready-made pages, linked to clients. In the demo some are renamed; rename yours, change the fields or add more by asking Duke.

PropertiesNew developmentsViewing feedbackTransactionsReferral partners

Walk around our sample real estate agency.

Skyline Realty has listings in ten Denver neighbourhoods, two new developments, buyers, viewings, commission invoices and months of history. Sign in as the owner, a manager, an agent or the back office.

Try the live demo

Ask Duke

Try these in Skyline Realty, our live demo, signed in as the owner.

“Which buyers viewed Dexter St and rated it hot?”“Whose commission invoices are overdue, and by how much?”“Draft a follow-up for buyers who toured last weekend.”

Property developer

Projects and units, site visits, bookings, payment schedules and channel partners.

Commercial brokerage

Occupier requirements, office and industrial listings, viewings and lease expiries.

Property management

Tenants, units, leases, maintenance requests and rent invoices.

Questions

Real estate agency: common questions

How much does a real estate CRM cost?

SmartDuke costs ₹1,999 or $49 a month for the whole agency, not per agent, with up to 3 team members. Growth at ₹3,999 or $99 covers up to 10 agents, two branches and Duke answering enquiries on WhatsApp on his own. Pro at ₹7,999 or $199 covers up to 25. India prices are before 18% GST.

Can it match buyers to properties?

Yes. In SmartDuke, Duke matches buyers to the right homes from your listings and what each buyer wants. Listings are a ready-made page with bedrooms, bathrooms, square feet and price, shown as a board from Available to Sold, and each links to its viewings and transaction.

Can I answer property enquiries on WhatsApp?

Yes. SmartDuke connects your own WhatsApp Business number through Meta's official platform, and every chat sits on the client's page. On Growth and above, Duke can answer listing questions on his own from your answers, or draft replies for an agent to send. Valuations and anything unusual always go to a person.

Can I change the deal stages?

Yes. SmartDuke shows every deal on one board, with stages such as inquiry, qualified, viewing, negotiation, under contract and closed. Name the stages your way, drag deals between them and see what each stage is worth. Duke nudges the deals that have gone quiet.

Can I bring my existing buyer list across?

Yes. SmartDuke imports contacts from a CSV file. It suggests which column is which, shows you the first rows before anything is saved and imports the rest in the background. You can export all your data as one ZIP file whenever you want.

Can I try it before paying?

Yes. SmartDuke has free live demo businesses at smartduke.com/demos, with months of sample data and Duke switched on, and no sign-up needed. You can also set up your own business as a free draft. A draft that isn't published is deleted after 30 days, and you only pay when you publish.

Bring SmartDuke to your agency.

We set it up with your listings, buyers, agents, stages and WhatsApp number. Tell us how your agency works, or open the demo first.

Start free

Or email support@smartduke.com

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