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ProductAI CRM

DukeOS · AI operating systemCRM, ERP and AI agents in one system. From $49 a month per business

AI CRMA CRM that does the follow-up, not just the filing.

Leads, pipelines and every customer's history in one place, with Duke, an AI assistant who reads it all each morning, drafts the next step for each customer and answers enquiries on WhatsApp.

Skyline Realty in DukeOS: the Home page
Live demoSkyline Realty, Denver: our demo real estate agencydemo-realestate.smartduke.app

01In short

The answer, first.

AI CRM

DukeOS is the AI operating system for business by SmartDuke Technologies: an AI CRM, the rest of the business (bookings, invoices, stock) and AI agents in one app. Duke, the built-in AI assistant, finds the leads going cold, drafts follow-ups, answers WhatsApp and updates records, and every change waits for your approval. Plans start at $49 a month per business.

02In detail

What owners ask us.

Each question with a short answer, then the detail.

What is an AI CRM?

A CRM keeps your customers, leads and deals in one place. An AI CRM also does part of the work: it reads the records, tells you who needs attention and prepares the next step. In DukeOS that is Duke. Ask "which leads haven't heard from us this week?" and he lists them, with a follow-up drafted for each. Ask him to move a deal, add a note or create a task and he shows you the change first. Because DukeOS is an operating system, not only a CRM, the same assistant can also see bookings, invoices and stock.

  • Ask questions about your customers in plain words
  • Follow-ups drafted for every lead going cold
  • Changes shown first, then made when you approve

How is it different from a traditional CRM?

A traditional CRM is a list you keep up to date. You type in the call notes, move the deals and remember to follow up. In DukeOS, Duke does the first pass: he notes WhatsApp enquiries, saves new leads, drafts replies and reminders, and brings you a short list each morning of what needs you. You decide; he does the typing. Read more about the assistant on AI agents for small business.

Does it work with WhatsApp?

Yes. WhatsApp runs on your business's own number through Meta's official WhatsApp Business Platform, and every message lands on the customer's timeline in the CRM. On Growth and Pro, Duke on duty answers customers himself under rules you switch on: answer questions, save their details, book them in or hand over to a person. See WhatsApp CRM for the details.

Can I set up my own pipeline stages and fields?

Yes. Pipelines and stages are yours: a gym might use Enquiry, Trial, Consultation, Member, and an agency Lead, Proposal, Won. Add your own fields to contacts and leads, such as budget, preferred area or fitness goal, without code. Need a whole new record type, like Properties or Site visits? Describe it to Duke and he builds the page. That is building with AI: described, not coded.

Which businesses use an AI CRM like this?

Any business that sells to people and follows up. DukeOS is set up in the words of 46 kinds of business, for example real estate agencies, gyms and marketing agencies. Each one starts with its own stages, fields and messages, and Duke learns your prices and rules.

How much does an AI CRM cost?

DukeOS is priced per business, not per seat. Starter is $49 a month for up to 3 team members, Growth $99 for up to 10 with Duke on duty, goals and AI agents, and Pro $199 for up to 25 with your own domain. Every app, including the CRM, is in every plan, and customers are unlimited. Pay yearly and two months are free. See pricing.

  • Priced per business, not per seat
  • Customers and contacts unlimited
  • AI credits included, or use your own AI key

Is it available in India?

Yes. SmartDuke Technologies is based in Coimbatore and has built software since 2013. In India, prices are shown in rupees: $49, $99 and $199 a month, plus GST, invoices add GST as a tax line, customers pay through your own payment account, and WhatsApp runs on your own number.

03Pricing

One price per business.

Not per person or per customer. Building your app is free: you pay when you publish.

Plan (per business)Price a monthTeam members
Starter$49Up to 3
Growth$99Up to 10
Pro$199Up to 25

Pay yearly and get 2 months free. Every business app is in every plan, and customers are unlimited. Full pricing

An agency? Sell DukeOS to your clients under your own brand. DukeOS for agencies

05No code

Need an app that isn't here? Ask Duke.

DukeOS is an AI CRM that builds the whole business, not just code. Every real estate agency gets working apps by asking, with fields, a board, a place in the menu and permissions.

Skyline Realty

They asked Duke“Add a Properties page with price, type and status, on a board.”

They gotA Properties app with 64 listings on a board: available, under offer, under contract, sold.

How it works
A Properties page at a real estate agency: totals by status and listings on a board with prices and types

06Questions

Common questions

Is DukeOS a CRM or an ERP?

Both, and more. DukeOS is an AI operating system for business: the CRM (contacts, leads, pipelines, quotes) shares one database with bookings, memberships, invoicing, inventory, projects and the help desk, plus an AI assistant and AI agents that work across all of them. You switch on the apps you need.

Can the AI change my data without asking?

No. Duke reads with your permissions and prepares changes, but every create, update, delete or message waits for your approval, and it is recorded in the audit log with who approved it. The only exception is Duke on duty on WhatsApp, which follows rules you switch on for that one customer's conversation.

Can I import my contacts from Excel or another CRM?

Yes. Export a CSV from your sheet or old CRM, match the columns to DukeOS's fields, preview the rows and import. Imports never start automations, so customers don't get surprise messages while you move in.

Do I need technical skills to set it up?

No. Tell Duke about your business in a conversation and he builds a free draft of your app: pipeline stages, fields, roles, message templates and pages. Change anything you like, then publish when you are ready.

Which AI model does Duke use?

Duke works with leading AI models through SmartDuke's AI gateway. Plans include AI credits, and you can bring your own OpenAI or Anthropic key, in which case Duke's calls on your key use no credits.

Can I try it before paying?

Yes. Try a live demo with months of sample data and no sign-up, or let Duke build a free draft of your own business. You pay only when you publish; unpublished drafts are deleted after 30 days.

07Next step

Try an AI CRM that does the follow-up.

Open a live demo, or tell Duke about your business and get a free draft of your CRM today.

08Start free

Build your wholebusiness, free.

Free to build. Pay when you publish.

Start free