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DukeOS

The AI operating system for business. CRM, ERP and AI agents in one system: Duke proposes, you approve.

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52 types

Duke sets up the pages, pipeline and messages for your kind of business. Each group has a live demo.

Industries52

Sell DukeOS

A software business without building the software: resell it under your brand, or take the code.

Partner programme

Partners

Learn more

Demos, guides and help, plus the studio that builds DukeOS.

Resources

Product

AI CRMAI ERPWhatsApp CRMAI agentsBuild with AIMeet DukeAll apps
Industries Pricing

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For agenciesSource licenceFor studentsCompare DukeOS
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Live demosGuidesHelp centreJournalCustom softwareAbout SmartDuke
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AppsCommunicationForms

The Forms appPart of DukeOS, the AI operating system for business: CRM, ERP and AI agents in one system. From $49 a month per business

Form builder for small businessForms that land on a customer, not in an inbox.

Build a form once and use it anywhere: your website, its own link, a QR poster at the front desk or another website. Every answer finds or makes the contact, can start a lead and tells the right person.

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Book a free demo class · Live

Student's nameAarav KulkarniSaves to contact name
Parent's phone+91 98450 12345Saves to contact phone
ClassClass 9Saves to an extra field
Came fromschool-posterHidden field

01Duke in Forms

Describe the form. Duke builds it.

Say what the form is for and Duke proposes the questions, where each answer saves and what happens after. Nothing is made or published until you approve it.

Who decides

  • Waits for your approvalHe prepares it and shows a one-line preview. Nothing changes until you approve.
  • Just answersReading needs no approval, and he sees only what the person asking may see.
Meet Duke
01Waits for your approval

A form from one sentence.

Duke drafts the questions and the after-sending steps, and makes the form once you say yes.

Make a form for parents to book a free demo class.
DukeStudent's name, parent's phone, class and a preferred day. Each answer starts a lead in Admissions. Shall I make it?
Waiting for your approvalCreate form Book a free demo class with 4 questionsApproveNot now
02Just answers

Ask about the answers.

Duke reads the answers your role may see and tells you what came in.

How many people sent the demo class form this week?
Duke14 answers this week, 9 of them new contacts. Most came from the school poster.
03

Ideas for your kind of business.

New forms start from ideas made for your business type, such as a service request, an admission enquiry or a trial booking, or from a blank form.

02In Forms

How it works.

What Forms does, part by part, on screens from our live demos.

01Build

The questions you need, saved where they belong.

Add a text box, a longer answer, a dropdown, multiple choice, a date, a number, a file upload or a consent tick. Each answer says where it saves: the contact's name, phone or email, one of your extra fields, or the lead. A question can show only when an earlier answer matches.

  • File uploads up to 5 MB, checked for viruses first
  • Consent keeps the exact words and the time it was ticked
  • Hidden fields record which poster or ad someone came from

Questions · Saves to

Your nameContact name
PhoneContact phone
Which course?Extra field: CourseDropdown
MarksheetKept with the answerFile
Siblings' schoolShown if “Has siblings” is YesShow if

02After sending

Every answer turns into work you can see.

When someone sends the form, the contact is found by phone, then email, or made new, so one family never becomes two. Choose whether it starts a lead in a pipeline stage, who is told, and whether visitors see a thank-you message or go to another page.

  • Fill in only what's empty, or use the newest answers
  • A lead in your chosen pipeline and stage, or a note on their open lead
  • Automations can start with “A form is sent”

With Duke: a new answer lands on the contact's timeline, so he knows about it when you ask.

What happens

Find or add the contactPriya Nair · new
Start a leadAdmissions · Enquiry
Tell your teamNikhil Rao was told
Then showA thank-you message

03Share

One form, everywhere you meet people.

Once it's published, a form gets its own link for WhatsApp, Instagram or SMS, a QR code and a printable A4 poster, a section for any page of your website, and a code to paste into WordPress, Wix or any other site. Give each poster or post its own link ending to see where answers came from.

  • Your brand on the form, on any of your addresses
  • Switch off “Allow on other websites” to keep it on yours
  • Close it on a date or after a number of answers

Share form

Its own linkCopy · QR · A4 poster
On your websiteA Form section on any page
On another websiteCopy code

04Answers

See what came in, and from where.

Views, answers and the finish rate for each form, a chart for each question, and a table of every answer with the contact it went to. Download the answers as a CSV file.

  • Filter by date and by where people came from
  • Spam is dropped quietly, with no puzzles for real visitors

Form answers · Last 30 days

ReceivedNameCame fromLead
Today 10:42Priya Nairschool-posterStarted
YesterdayRohan DasWebsiteAdded to open lead
28 OctMeera IyerinstagramStarted
Read the Forms guide

03No code

Need an app that isn't here? Ask Duke.

DukeOS is an AI CRM that builds the whole business, not just code. Your business gets working apps by asking, with fields, a board, a place in the menu and permissions.

Skyline Realty

They asked Duke“Track the lenders and relocation firms who send us clients, with their fee and leads sent.”

They gotA Referral partners app with each partner's firm, phone, referral fee and leads sent.

How it works
A Referral partners page at a real estate agency: partners with their firm, phone, referral fee and leads sent

04See it live

Turn every enquiry into a customer record.

Start from a form idea for your business, share it as a link or QR poster, and watch answers land on contacts and leads.

Open a live demo in one click.

Sign in to a live demo as the owner and look around, or start free and Duke sets up your own business.

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Ask Duke

Try these in a live demo, signed in as the owner.

05Works with

Apps that go with Forms

They share one set of customers, one timeline and one Duke.

06Questions

Forms: common questions

Can I put a form on my existing website?

Yes. Copy the form's code and paste it into WordPress, Wix, Squarespace or any page's HTML. It shows in a frame with the height you set, and every answer lands in DukeOS.

Do answers create contacts and leads?

Yes. Each answer finds the contact by phone, then email, or makes a new one. You choose whether it also starts a lead in one of your pipelines, and who on the team is told.

How do you stop spam?

Forms have a hidden trap field, a minimum time to fill in and limits on how many answers one address can send. Real visitors never see a puzzle.

Can people pay inside a form?

Not yet. A form collects details, files and consent. To take a payment, link to booking or your shop on your website, or send an invoice.

For agenciesSell DukeOS to your clients under your own brand, at your own price.DukeOS for agencies

07Start free

Build your wholebusiness, free.

Write to ussupport@smartduke.com

Free to build. Pay when you publish.

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